Political Database Builder

Hyper-local Data to Understand, Reach, and Persuade Voters

For the first time in Canada, Cayer Broadcasting is offering an easy and affordable way for candidates and political parties to find and connect with voters.

Whether a campaign uses traditional methods like TV, mail, or door-to-door visits, or newer digital media options, Cayer Broadcasting helps plan and carry out all types of voter outreach. It does this by combining information like past voting patterns, demographics, opinions, and media preferences into easy-to-use data tables based on location.

Cayer Broadcasting includes hundreds of helpful indicators that are specially chosen for political campaigns. These indicators make it simple to pick the right audiences for different outreach strategies. For example, you can quickly find postal codes where the vote was close, where a party didn’t do as well as expected, or where certain issues matter more to the people who live there. The data also connects with media buying tools, making it easier to use for precise outreach.

The Cayer Broadcasting database is completely neutral, meaning it doesn’t support any political side. It also meets the highest privacy standards and is certified for keeping personal information safe.

Smart Insights, Not Just Data

See the Big Picture
Look at information by postal code to see how different parties did in each area and explore details like demographics and voter opinions. Compare this data to regional averages and special groups created by Cayer Broadcasting that reflect voting patterns.

Fill in the Gaps
Combine Cayer Broadcasting’s data with your party’s voter lists and polling results to learn more about what voters care about and how they feel.

Understand Voters Better
Use Cayer Broadcasting’s 15 voter segments – the same ones shown on CTV election coverage – to create clear profiles of voters and adjust your message to match what matters to them.

Take Action
Easily find and connect with the voters you want to reach. Use this data to meet them at their doorsteps or communicate through the media they use, thanks to Cayer Broadcasting’s link to media networks.

What’s in the Database?

A Wealth of Useful Information

  • The database has hundreds of variables, including up-to-date demographics, wealth, spending habits, opinions, behaviors, and media preferences—all chosen to help with political and advocacy campaigns.
  • It includes privacy-compliant voting data for more than 750,000 postal codes across Canada, showing estimated vote shares for major parties from the last two federal and some provincial elections. It even accounts for current and future electoral boundaries using advanced mapping techniques.
  • Learn about 15 voter segments created by Cayer Broadcasting to guide the tone and style of your messages.

Reach the Right People

  • Use the database to find and connect with voters at their doorsteps or through media they use, including direct mail, billboards, online ads, addressable TV, and social media.

Answer Key Questions

  • Who should I focus on to improve my chances in a riding?
  • What issues matter most to voters in specific areas?
  • Where should canvassers go, and what types of voters will they meet?
  • Who should we encourage to vote on election day?
  • Which voters should I target with a digital media strategy?
  • What mix of media should I use to reach my audience?

Add More Data if Needed

  • Access over 60 privacy-compliant databases, including financial, demographic, segmentation, and behavioral data.

Understand Your Audience Better

  • Demographics: Find your best audiences, track neighborhood changes, and predict future trends.
  • Segmentation: Group people by shared traits like lifestyle, behavior, and demographics to improve your strategy.
  • Behavioral Insights: Learn how your audience thinks and acts, including their shopping habits, media use, and attitudes on topics like charity and the environment.

And you won’t believe what can be done with our business databases!

Additional Services

  • Social Media Planning, Creation, & Scheduling
  • Email Creation, Scheduling, & Blasting
  • SMS Messaging
  • Robo Calling
  • Bulk Mail
  • Media Campaigns

Notice

The Bad News. You can never take possession of our lists. Nor will we provide control of our tools. In order for us to maintain the value of our lists, we need to limit those who have access to them. We need to ensure that the information stays unencumbered by spam and other abuse.

The Good News, is our lists keep growing and changing. We run independent campaigns that add or adjust the information we are able to collect.